Clare Kinnear

Clare Kinnear

Digital operations platform CmdCentr has launched at four more theme parks across the world – including two brand new parks. 

Following successful launches in 2020 at Paultons Park and LEGOLAND® Windsor Resort, UK, in 2021, CmdCentr has been rolled out to established UK-based theme park Thorpe Park Resort, LEGOLAND® New York Resort and the new Peppa Pig™ Theme Park, in Florida, US, and LEGOLAND® KoreaResort. 

 The CmdCentr digital platform comprises various modules, each providing enhanced efficiency and instant oversight for park operations managers. The replacement of manual or disconnected processes allows for operations problems to be resolved in the moment and gives live data insights at the click of a button. 

Since implementing the software in 2021, LEGOLAND® Windsor Resort, UK, has seen an increase in ride capacity of 10%. 

“As soon as this opportunity came up [to switch to CmdCentr], we jumped at it,” said Dan Whybrow, Head of Rides & Compliance at Thorpe Park. 

“For us, getting live, automated data means that if a ride isn’t performing, then we can resolve it there and then. Previously we wouldn’t have had access to that information until the end of the day, when it’s too late.”

Jimmy Boyadjis, Senior Manager of Attractions at LEGOLAND® New York Resort, said:

“We now see every single number everyone puts in, every single hour. That’s not something we saw last year at all. We can immediately congratulate well done behaviour and coach aspects for improvement very quickly.”

The four launches come at a time when the amusement parks global market is expected to grow 22% by 2026 – with much of this growth attributed to operations refinement and restructure. 

Matt Clarke, Director of First Option Software UK – creators of CmdCentr, said: “As we’ve seen with our previous launches, there is an increasing desire from theme parks to make their operations work smarter. Park management recognises that operations efficiency is key to growth and success.”

Nick Miller, Director of Operations & Guest Excellence at LEGOLAND® Florida Resort & Peppa Pig Theme Park, US, said: “In the past we’ve relied on different apps that weren’t fit for purpose. CmdCentr is the first true app that I think is fit for purpose for ride operations.”

With operations refinement set to become vital to successful park management, some parks are looking to capitalise on the benefits sooner – recognising the ultimate impact it has on the guest experience.

Adrian Thompson, Head of Continuous Improvement – US Resorts at Merlin Entertainments, said: 

“Our operators have access to better real-time data which means they can make more informed decisions about what they’re doing throughout the day.

We want to be out in the park, we want to be driving the guest experience, we want to make sure that our guests are having the best possible time. Having operations data at our fingertips with CmdCentr means that we can do that.”

Read the Legoland® Windsor Resort Case Study